Because you're worth it
Speakers & Topics

Know your worth

Do you know your firm's strengths & weaknesses? What are your USPs? What do consumers want from their conveyancers?

Taking the time to analyse your firm from the inside out can reap huge rewards, giving you a clear picture on why your clients choose you - plus, what should you base your marketing strategy around and what areas you can improve in? Our first session hones in on the answers to these questions and more.

Now you know what your firm excels at - but do your staff? What common cause do you unite behind?

This session helps you understand how to establish your company vision, mission and core values to help you build the right team and have everyone singing from the same hymn sheet.

Know your market

The ever-shifting property sector contains a number of challenges and, with the onset of ABSs in recent years, competitors now come in all shapes and sizes. Do you know your market?

We aim to open your eyes to the various commercial challenges that conveyancers will face in the coming months and years and give you the tools you need to see how you measure up against your competitors.

Know your price

The tmgroup annual surveys show a diminishing emphasis on low price. But what should your pricing be? By what % should you exceed your local competitors? Consider how to charge for the extras traditionally given away? And how can we justifiably apply Value-based Pricing?

This session will help you justify your prices yet still convert more enquiries into profitable business.

Educate your customers

Joe Public assumes that because they can shop around for a TV, say, on price, they can do the same for conveyancing. "They are all the same,"" they think. It is up to us in the enquiry-handling process to educate them of the value of a thorough conveyancing job as opposed to the risks of a cheap one.

This session will help you to get the message across about the value of your work, not just the price.